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ABOUT OUR TRAINING VIA PLAYBOOK FOR SUCCESS 

At Pro Auto Jobs, we're dedicated to equipping automotive sales professionals with the tools they need to succeed. Our training program, developed in partnership with Tom Stokes' "Playbook for Success in the Car Business," is designed to fast-track your career in the automotive industry.

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With over 30 years of experience, Tom Stokes has crafted a comprehensive guide that covers essential strategies and techniques to improve sales performance, foster strong customer relationships, and ensure lasting success. When you're hired by a Pro Auto Dealer, you'll receive this playbook as part of your training, setting you on the path to excellence in your new role.

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Join us and benefit from the industry's highest retention rate, backed by proven training that eliminates confusion and accelerates your growth in the competitive world of car sales.


1. Mindset and Attitude

  • Positive Attitude: Stokes emphasizes the importance of maintaining a positive mindset, believing in yourself, and staying motivated.

  • Resilience: Learn to handle rejection and setbacks with resilience, using them as learning opportunities.


2. Customer Engagement

  • Building Rapport: Develop strong relationships with customers by understanding their needs and concerns.

  • Active Listening: Pay close attention to what customers are saying to tailor your sales pitch to their specific situation.

 

3. Product Knowledge​

  • Deep Understanding: Know your products inside and out. Be prepared to answer any questions and highlight features that matter to your customers.

  • Competitive Analysis: Understand the competition and be able to compare your vehicles against others in the market.

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 4. Sales Techniques

  •  Effective Questioning: Use open-ended questions to uncover customer needs and preferences.

  •  Overcoming Objections: Learn techniques for handling common objections and turning them into opportunities to close the sale.

  •  Closing the Deal: Master various closing techniques, such as the assumptive close, urgency close, and trial close, to seal the deal effectively.

 

 5. Time Management

  • Prioritization: Focus on high-value activities that drive sales, such as following up with leads and meeting with potential buyers.

  • Organization: Keep track of your appointments, follow-ups, and goals to stay on top of your sales pipeline.

 

 6. Follow-Up

  •  Consistency: Regular follow-up with customers is key to converting leads into sales.

  •  Personalization: Tailor your follow-up messages to each customer, showing that you remember their specific needs and concerns.

 

 7. Continuous Learning via PlaybookforSuccess.com online platform 

  •  Training: Regularly participate in training sessions to sharpen your skills and stay updated on industry trends. 

  •  Feedback: Seek feedback from peers, managers, and customers to improve your approach.

 

 8. Ethical Sales Practices

  •  Integrity: Always operate with honesty and transparency, ensuring that customers trust you and feel confident in their purchase decisions.

 

 9. Goal Setting

  •  SMART Goals: Set specific, measurable, achievable, relevant, and time-bound goals to guide your progress and keep you motivated.

  •  Tracking Progress: Regularly review your performance against your goals and adjust your strategies as needed.

 

 10. Networking

  •  Building Connections: Cultivate relationships within the industry and your community to generate referrals and repeat business.

 

Tom Stokes' playbook emphasizes a customer-centric approach, focusing on building trust and delivering value to ensure long-term success in the car business.

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Click here for more 

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